Creative Direction

Sage de Cret

Photography: Alec Campbell

Art Direction & Layout: Ryan Hunt

Model: Alex Fernando

Sage de Cret is a clothing label by Japanese designer Kimitoshi Chida. The brand is known for their signature aesthetic that blends elements of military garb with contemporary suiting.

That aesthetic served as the key inspiration behind the creative direction for this shoot. Weathered surfaces of the parking garage contrasted against elegantly draped backdrops in a complimentary color palette. This combination highlighted different elements of the Sage de Cret collection; at times featuring outfits that skewed more military and at other times leaning heavier on the suiting side, without either ever feeling out of place.


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